BIS 916 Hallmarked7-Day Easy Returns
Muealpha
Store & Customer Protection Policy

Return & Refund Policy

Governing Framework: Consumer Protection (E-Commerce) Rules 2020 (Section 4(2))

Brand & Website: Muealpha (muealpha.online)

Operating Entity: Muealpha Technologies Private Limited

CIN: U62090UP2024PTC198489

GSTIN: 09AARCM8479K1ZB

Support Email: support@muealpha.online

Overview

Muealpha provides a transparent, customer-friendly return and refund policy compliant with the Consumer Protection (E-Commerce) Rules, 2020. We want every customer to be completely satisfied with their purchase, whether it is a piece of fine jewellery or everyday apparel.

1. Return Window

  • Standard Window: 30 Calendar Days from the date of confirmed package delivery.
  • Fine Jewellery (Gold, Diamond, Platinum): 15 Calendar Days from the date of confirmed delivery.
  • Verification: Delivery timestamp verified via courier carrier tracking logs.
  • Defect Reporting: Quality issues or transit damage must be reported within 72 hours of delivery.

2. Mandatory Return Conditions

To qualify for a full refund or exchange, items returned must meet the following criteria:

  1. Product is in original, unused, unworn, and unwashed condition.
  2. All original brand tags, labels, and security seals remain attached and intact.
  3. Packed in original packaging along with any accessories, size labels, certification documents, or care guides included at the time of purchase.
  4. For jewellery: hallmark certificates, gemstone grading reports, and warranty cards must be returned along with the product.
  5. Free of perfume, stains, alterations, or damage caused after delivery.

3. Non-Returnable & Final Sale Categories

CategoryReturn EligibilityReason / Explication
Custom / Engraved JewelleryNon-ReturnablePersonalised to order; cannot be resold.
Inner Garments & InnerwearNon-ReturnableHygiene and safety regulations.
Unstitched Fabric YardageNon-ReturnableCannot be resold once cut or handled.
Deep Clearance Sales (>50% Off)Final SaleClearance listings clearly marked at purchase.
Loose Gemstones & PearlsNon-Returnable (if unboxed)Cannot verify post-delivery handling.

*Exception: Manufacturing defect or incorrect item dispatch applies to all categories above.*

4. Refund Method & Processing Timelines

Once return QC is passed, refunds are processed immediately as per the original payment method:

Original Payment MethodRefund Crediting TimeRefund Details
UPI / Wallet2 – 5 Business DaysCredited to source UPI ID / wallet
Credit / Debit Card5 – 7 Business DaysBank posting cycle applies
Net Banking5 – 7 Business DaysCredited to source bank account
Cash on Delivery (COD)7 – 10 Business DaysDirect NEFT bank transfer upon receiving bank details

5. Customer Grievances & Statutory Redressal

If your return or refund is delayed or unresolved, contact our team:

Grievance Contact: grievances@muealpha.online / 011-8310157178

National Consumer Helpline (NCH): 1800-11-4000 / consumerhelpline.gov.in